Sony Picture Networks (SPN) is one of the top sports channels in India. The good news is, they have secured the official broadcasting rights of Asia Cup for the eight upcoming years. This recent accomplishment is an integral move of the channel towards becoming the most prestigious sports broadcaster in the region.
For the fans, it is certainly good news that the most anticipated cricket tournament is to be aired on their favorite channel until 2032. Then, they won’t have to go around looking for ways to access the live matches here and there.
Asia Cup is a popular cricket tournament that features all the top nations of the region including Sri Lanka, India, Bangladesh, Pakistan and many others. It is one of the most exciting yet thrilling competitions in the world of cricket.
And with this acquisition, Sony will become the go to broadcasting channel for all the fans from around the globe to witness the sports drama of Asia Cup.
Fans and critics who are always eager to watch the highly competitive rivalries between the top teams of Asia can catch up with the finest display of cricket at the ease of Sony.
For SPN, it certainly is a strategic move to secure the rights of broadcasting such a prestigious cricketing event live. It can help them expand their portfolio in cricket which is already pretty strong with the exclusive rights of airing ICC events as well as the Indian Premier League.
Therefore, the long-term agreement for airing Asia Cup live would further solidify the channel’s position in cricketing space and might allow them to further enhance their access and rights to broadcasting the prestigious ICC tournaments.
The most exciting part of this news is that Sony will be offering an expanded access to the fans. Since they have rights to broadcast the matches on both television and digital platforms, fans can get to watch their favorite players perform on either the linear channels of Sony or their streaming services, whichever suits them the best.
This versatile approach has been adapted mainly to serve the growing number of audiences who prefer streaming services over television. The channel is evolving along with the fans to make sure their reach and engagement remains on point.